How to Make a Landing Page for Instagram Links

If you're reading this you've probably discovered that Instagram is blocking Linktree from working. While it's great to have a platform that will easily link content for you this serves as a great reminder that you only own two things on the internet: 

  1. Your website
  2. Your e-mail list.

This is a tutorial on how to create a landing page on your own website with multiple links to your content. I use Squarespace as my hosting platform but I imagine other platforms will allow you to do similar things.

1. First, I created a duplicate of my homepage. 

On your PAGES page click the gear icon to the right of HOME and this will appear.  

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2. I named this duplicate page 'INSTAGRAM LINKS' and I dragged it down to the NOT LINKED section. That way it won't show up in my main navigation and people will only be able to access it from my Instagram bio or if they know the exact web address. 

Not linked page.png
 

3. At the top of the duplicate homepage I created a 'welcome from Instagram' header. That way whoever clicks on the link knows who I am and what they can find linked below.

Home screen header.png
 

4. Next I added link buttons. I have a separate tutorial on how to create website buttons in Canva. I also detail how to create a row of links using Squarespace buttons.  

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5. Then I added a click through link to my buttons. When someone taps on that button it will take them directly to that page.  

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6. This is what it looks like when you're on your phone and click the link in bio

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I hope this was helpful for you! If you create custom buttons DM me on Instagram @erica_pezente so I can see what you made!


Related Posts

How to create website buttons in Canva

This is the second part to my blog post on creating a website landing page for Instagram links. I use Squarespace but the same idea can be applied to any hosting platform. 

There are two ways to create buttons:

  1. You can create custom buttons in a program like Canva or Indesign. 
  2. You can use the button feature within the Squarespace website. I created custom buttons for my site. It's a little more work but I like how it looks. 

HOW TO CREATE BUTTONS DIRECTLY ON SQUARESPACE

1. Click on 'page content edit' and click the tear drop shape that appears on the left margin. Click on the button content block.

SS button.jpg
 

2. Rename the button to whatever you are linking to. You can link to content on your website or external links. Repeat this process for all the content you want to link on your landing page. 

This is the easiest way to create a landing page and swap out content. 

Button titles.jpg
 

HOW TO CREATE BUTTONS IN CANVA

If you want to create custom buttons it's pretty easy to do in Canva. I chose custom dimensions of 300 x 100 px.    Next select a background color and add your text. I chose the simple sans serif font 'GARUDA' for readability. Download all of your buttons and then go the landing page to upload them.

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To add the custom buttons to your landing page just add them as an image and then link your content. 

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This is what my landing page looks like when someone clicks on my Instagram bio link:

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I hope this was helpful! To see the full post on how I created an Instagram landing page on my website click here.

 

Spring Cleaning Tips for Instagram

Are you tired of Instagram consuming your life and getting stuck in the never ending scroll? Are you frustrated with the algorithm and the follow/unfollow game? I’ve written a 2 part series on how to clean up your Instagram account and how to deal with the frustrating changes.

 Image from  Twigy Posts Stock

 

Instagram Spring Cleaning Tips:

1. Unfollow anyone you don't enjoy following. Whether they make you jealous, give you FOMO, or you just don't want to follow them anymore. Clean up your following list to just the people you truly enjoy following. I went from following 528 to 304. Now I only see posts from people who motivate and inspire me.

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2. Mute stories: Did you know you can mute people’s stories so they don’t show up in your story feed? You’re still following them and can see their stories if you want to but when you’re watching your feed it won’t jump to them automatically.

How to mute stories:

1. Press on the story circle of the person you want to mute. 2. Tap mute username at the bottom. Now you won't see their stories unless you scroll all the way to the end! To un-mute someone just scroll to the end where their username is grayed out and tap their circle and choose un-mute username at the bottom. 

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This has been a huge time saver for me. I love watching stories but I get sucked in and waste so much time. Watching other people’s stories doesn’t advance my business. I also like completing things and I could never ‘finish’ my stories reel.

Now I only watch people who talk to the camera, teach me something, or are entertaining.

 

3. Spruce up your bio: Do people clearly know who you are and what you do when they land on your feed? Do they know where you’re located? You can write out your bio in the notes app and copy and paste to your Instagram bio for a cleaner look.

 

4. Follow relevant hashtags: I follow local hashtags so I can engage with my peers but I don’t have to follow every local creative. When you follow a hashtag, posts under that tag will pop up in your photo feed.  

 

5. Organize your highlights. I have a detailed blog post on how to make cover photos for your highlights. Add any pertinent information and delete your highlight clutter.  

 

 Image from  Twigy Posts Stock

I hope these tips help you clean up your Instagram and get you thinking about who’s content you consume and why.

 

Next week I’ll be posting my thoughts on the Algorithm and the follow/unfollow method that’s driving everyone crazy. I’ll share my tips for dealing with it and why you shouldn’t care if people unfollow you!

 

 

How to Make Cover Photos on Instagram Story Highlights

By now you've probably seen accounts with cover photos on their Instagram story highlights.

Instagram story highlights can be used as mini video channels to showcase helpful information for your followers. I have some FAQ's, an about me channel, wedding tips, and my favorite portfolio images.

With highlights new followers can learn about you quickly and it takes away some of the pressure to post daily. 

I created my images in Canva and you could also use Phonto, Photoshop, or any other platform that allows you to create graphics. 

I created a Canva tutorial so you can make icon cover photos for your account!

1. In Canva go to the "Use custom dimensions" button on the top right. Enter 1080 x 1920 for the dimensions.

Dimensions.png

2. Next choose a background color for your image. You can choose any background you like but I prefer a solid color. You can choose from Canva's pre-selected colors or add you own custom color.

        

 

 

 

3. In the "search" bar enter the name of an icon you want to use. For instance, 'camera', 'house', 'leaf'.

Icon search.png

4. Choose an icon, I prefer simple outlines. I center the icon in the middle of the page and enlarge it to about 230 x 230.   You can also change the color of the icon, I chose white for all mine. 

 

5. Save your image. Now it's time to upload to Instagram stories. There are many ways to do this, I prefer to add to my scheduled stories using Planoly on my desktop. I then post to my stories using the Planoly app on my phone. 

6. Once you've posted to your stories, go to your story and tap the 'highlight' icon 

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7. Tap 'new' to create a new highlight.

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8. Name your highlight whatever you'd like.

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9. The new highlight will appear on your feed!

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10. To change the cover image or adjust the placement go to the highlight and tap 'edit highlight'

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11. Tap 'edit cover'

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12. You can now change the cover image or recenter the placement of your icon.

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13. To add to your highlighted story go into 'edit highlight' and simply tap any story you'd like to add to that section.

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That's it for this tutorial! If you found it helpful let me know in the comments and if you make your own covers tag me in a story so I can see what you created @erica_pezente! 

Black Friday Deals for Photographers & Creatives

Anyone else overwhelmed with the amount of Black Friday ads piling up in their inbox?! I've rounded up my favorite deals for photographers & other creatives so you don't miss out!

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Photography Courses

 

KATELYN JAMES: Sale starts on Black Friday. KJ Collection is 30% off, KJ Courses open for enrollment, 20$ off, and a payment plan will be offered

AMY & JORDAN: EVERYTHING of theirs is on sale. I have their Posing Course, Shooting & Editing Course, e-mail templates, and timeline pack. Amy & Jordan's products are worth every penny. They're former teachers and they create their courses with meticulous attention to detail. If you're going to buy one course on Black Friday I would get one of theirs. 

A PRACTICAL WEDDING WORKSHOP BY ABBY GRACE: $347 (Usually $457) Abby takes you through her thought process of the entire wedding (Including pre-wedding prep and her post wedding workflow) 

JUSTIN & MARY: Their posing, business, and lighting course are on sale

HOPE TAYLOR: Get $250 off her in person workshop early bird rate with code THANKFUL. Workshop is in February and it is in Richmond, VA

 

Actions & Editing 

 LAURA FOOTE'S 1 HOUR WORKFLOW: The 1 hour workflow will help you reduce your culling and editing time so you can spend less time behind the computer. Use code EARLYBIRDBFF for $40 off

LJ HOLLOWAY EDITING COURSES: $99 for 17 hours of edits. 

MEG BITTON LIVE: Everything $39 or less. She also has dozens of edit courses for $12.99

LIGHT & AIRY PRESETS: By photographers Annamarie Akins & Caroline Logan. $60 off regular price of $179 with code BLACKFRIDAY119. Only available for 50 people!  

GREATER THAN GATSBY: 50% off entire shop with code SALE50. Photoshop & Lightroom actions and overlays

PHOTOMECHANIC: The best photo culling software. 20% off Nov 24-27 with code SHOPSPEEDY17

BLOGSTOMP: 40% off until November 29th at midnight. Blogstomp is blogging software that allows easy image resizing and collages 

ALBUMSTOMP: 40% off until November 29th at midnight.Easily create albums 

SIMPLY JESSICA MARIE: 20% off with code HOLIDAYCHEER.  Jessica is a watercolor artist with tons of prints and products. My favorite product is her 2018 Cocktail calendar. It comes with double sided cards, one side has a watercolor print, the other a cocktail recipe! 

Website Templates

GoLiveHQ- 50% off Squarespace and Showit website templates starting Friday at 12AM

TONIC SHOP: 20% off all website templates 

SHOWIT: 30% off over 130 website designs. Showit is a website hosting platform

 

Products & Prints

ARTSY COUTURE: Up to 50% off products

PHOTOGRAPHER RISING: Heidi Hope's product and backdrop shop. Only running Friday the 24th from 8AM-8PM. Her signature artist rising course is on sale as well as her other business courses. 

BITTERSWEET DESIGN BOUTIQUE: 50% off everything with coupon code GIVETHANKS. Every template you could ever need! From magazines to business cards to website templates. 

MEGAN MARTIN CREATIVE: 40% off everything, no code needed. She has beautiful templates for welcome packets, brand boards, and email marketing to name a few. 

SOCIAL MAGGIE: $10 off her 2018 social media prompt calendar with code 10OFF. Her extensive hashtag list is only $15, I use it all the time for Instagram posts! 

SOUTHERN WEDDINGS: 40% off everything. No code needed. The have magazines, wedding planners, prints, vow books, and more!

 ASHLYN WRITES: Everything 40% off.  

Stock Photos

PIXISTOCK: 50% off membership plans with code CYBERSTOCK

SC STOCK SHOP: Everything 40% off with code STOCKUP40 through Friday 

KATEMAXSTOCK: $50 off annual membership with code blackfriday2017

TWIGYPOSTS: Spend $25 get $10 off code TWIGY1o. Spend $50 get $20 off code TWIGY20. Spend $75 get $35 off code TWIGY35

 

Client Management Systems

DUBSADO: $19/month (reg $25/month) or $190/year (reg $250/year) No code needed. Price good until Tuesday November 28th at 4PM

17 HATS: 37% off 2 year subscription. 

Gift Ideas for Clients & Vendors

It's the most magical time of year! Time to celebrate, reflect, and give gifts to the people who matter most. Don't forget the clients and vendors that make your business possible. If you're at a loss on how to thank them, I've compiled a list of my favorite holiday thank you gifts below.

 

Sugarfina is the perfect gift for any sugar loving client. They have every candy and gummy option imaginable. I like that you can go as simple or crazy as you want. They have single boxes all the way to the candy truck with 20 boxes. 

Sugafina gingerbread cookies

Metal ornaments from proDPI

Crate & Barrel Silver Pearl Ornament 

Seacoast Sweets Chocolate Pattes. They're based out of Newburyport, MA and they have 4 flavors, peppermint, peanut butter, coconut, and s'mores. 

Ellery Mae Candles

 

She has so many yummy flavors on her etsy shop like pecan pie, frosted gingerbread, and cinnamon bun. 

The Mistletoe gift box from Teak & Twine. Pre-made gift boxes re a little pricey but if you have a high end business or don't want to spend the time putting a gift together these are a great option.

Love & Found Box Festive Treat 

 

 

Compartes Chocolate.

 

From single bars to chocolate towers there are so many options. Their packaging is gorgeous as well!