Congratulations on your new business! Photography is an amazing field that allows you to be creative while making money. There are so many different specialties and styles and everyone has an opinion on the”right” way to do things.
Let me start by saying I’m not fond of the term “game changer.” I don’t think there’s one program or preset that will fix every problem in your business and instantly make you 6 figures. There’s a lot of trial and error in business but these are the 7 things that have positively influenced my business.
Anyone else overwhelmed with the amount of Black Friday ads yet?! If you’re a photographer or creative I’ve created a list of all my favorite Black Friday deals. That being said, it can be easy to get swept up in the hype and feel like you need to buy everything.
If you're reading this you've probably discovered that Instagram is blocking Linktree from working. While it's great to have a platform that will easily link content for you this serves as a great reminder that you only own two things on the internet:
Are you tired of Instagram consuming your life and getting stuck in the never ending scroll? Are you frustrated with the algorithm and the follow/unfollow game? I’ve written a 2 part series on how to clean up your Instagram account and how to deal with the frustrating changes.
By now you've probably seen accounts with cover photos on their Instagram story highlights.
Instagram story highlights can be used as mini video channels to showcase helpful information for your followers. I have some FAQ's, an about me channel, wedding tips, and my favorite portfolio images.
With highlights new followers can learn about you quickly and it takes away some of the pressure to post daily.
It's the most magical time of year! Time to celebrate, reflect, and give gifts to the people who matter most. Don't forget the clients and vendors that make your business possible. If you're at a loss on how to thank them, I've compiled a list of my favorite holiday thank you gifts below.
I have an announcement to make! After careful consideration I have decided to change the name of my photography business. Past Perfect Photography will now be known as Erica Pezente Photography. Why the switch? Here's a few reasons why: